About RDMD
Bought back.
Saying so.
RDMD is Christian streetwear for people who were bought back at a price and don't plan to stay quiet about it. This is the mindset behind every piece.
Redeemed
To redeem something is to buy it back. A slave bought out of bondage. A field bought back into the family. A debt paid by someone who didn't owe it. That's the word on every piece we make, because that's what happened to us.
Ye are bought with a price.1 Corinthians 6:20
We didn't earn it and we can't pay it back. The only fitting response is gratitude you can see. RDMD exists to make that gratitude something you can wear on a Tuesday, not just think about on a Sunday.
Say so
Let the redeemed of the LORD say so, whom he hath redeemed from the hand of the enemy.Psalm 107:2
The psalm doesn't say the redeemed should feel so, or agree quietly. It says say so. Out loud, where people can hear it.
A shirt is a small way to say so. It walks into the gym, the job site, the classroom and the airport and starts the conversation for you. Every design we make is built to be noticed first and asked about second, so the answer can be the gospel.
That's why the SAY SO snapback reads SAY SO on the side and LET THE REDEEMED on the back. Read together, it's the verse.
The mark
Our mark is a maze with one way through. Four cells spell R, D, M, D, and a single unbroken path runs through all of them to the center.
I am the way, the truth, and the life: no man cometh unto the Father, but by me.John 14:6
A lot of the world tells you every road leads to the same place. We don't believe that. There is one way through, and his name is Jesus. The maze is on every tag, every sleeve and every hat for that reason.
Four cells, one mark, one way through.
Built front to back
Most Christian apparel is a verse dropped onto the middle of a shirt. We design for the whole garment. A message starts on the chest and finishes on the back. A crown of thorns wraps the collar. A sleeve carries the reference. Scarlet rises from the hem and snow falls from the shoulders.
Every piece is printed to order on heavyweight blanks, so nothing sits in a warehouse and every shirt is made for the person who ordered it.
Strong, not hateful
Christ taught us to love our neighbor and our enemy. He also taught us to stand firm, resist sin, carry a cross and never be ashamed of his name. Those aren't in tension. Gentleness without courage collapses. Courage without love curdles.
That's why TENTH, our King Baldwin IV collection, exists. Baldwin was a teenage king dying of leprosy who still rode out to defend his people. We honor that kind of strength. We reject hatred of any people for their race or where they were born. The fight we wear is against sin, starting with our own.